Resources
The Microsoft Partner Marketing
Resources Hub
Welcome to your go-to hub for all things Microsoft Partner marketing! Find expert-crafted resources, tools, and strategies to help you thrive in the Microsoft ecosystem.
Blogs
Fuel your Microsoft Partner marketing with fresh insights and high-impact tips.
Resources
Transform your Microsoft Partner strategy with proven tactics and expert guidance.
Webinars
Learn expert marketing insights and actionable, real-world tactics in every session.
Media
Tune in to podcasts featuring conversations with Microsoft ecosystem leaders.
Microsoft Partner Marketing Blogs
Microsoft Partner Guides To Win More Business
Sharpen Your Skills With Microsoft And AI Webinars
Tune In: Microsoft Podcasts For B2B Growth
Frequently Asked Questions
Microsoft Partner Marketing FAQs
Where can I find marketing tools for Microsoft Partners?
Find expert-made marketing tools for Microsoft Partners on Maven Collective’s Resources page. From Microsoft Partner guides and checklists to webinars and podcasts, we equip Partners with free, practical resources to grow with confidence and stand out in the Microsoft ecosystem.
How do I measure the success of Microsoft Partner marketing campaigns?
Measure the success of Microsoft Partner marketing campaigns by tracking key performance metrics such as leads generated, conversion rates, pipeline influenced, and cost per acquisition. For marketplace-focused efforts, monitor listing views, co-sell referrals, and transactable offer conversions. Maven Collective helps Partners connect these metrics to business outcomes, so you can clearly see the ROI of your marketing investment. Talk to a Microsoft Partner marketing expert now
How can Microsoft Partners and B2B businesses increase lead generation?
Microsoft Partners and B2B businesses can increase lead generation by combining a strong Microsoft marketplace presence with targeted digital marketing. This includes optimizing Microsoft Marketplace listings, running paid media campaigns, and leveraging webinars, podcasts, and thought leadership content to build trust.
Maven Collective provides Microsoft Partners with the tools, strategies, and execution support to attract high-quality leads consistently.
What’s the best way to promote my app on Microsoft Marketplace?
Promote your app on Microsoft AppSource by following our Checklist for AppSource Consulting Listings to properly set up and optimize your listing. Then, watch our on-demand webinar, FY26 Maximizing Value of Microsoft Marketplace & Transacting Through Marketplace, to learn proven strategies for increasing visibility and starting to transact successfully.
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