Webinars

Microsoft Webinars for Partner & B2B Marketer Success

Learn from award-winning experts with over 200 accolades in Microsoft Partner marketing. Discover how to strengthen your presence, align messaging to fiscal priorities, accelerate your pipeline, and unlock Marketplace, Co-Sell, and Partner program opportunities—using strategies built for Microsoft Partners.

Grow Smarter in the Microsoft Ecosystem

Gain proven strategies, practical tools, and insider insights to accelerate your growth as a Microsoft Partner. Our webinar library helps you refine your go-to-market strategy, attract high-quality leads, and stay competitive in the evolving Microsoft Partner ecosystem.

Meet Your Host

A Trusted Growth Partner to
500+ Microsoft Partners

Erica Hakonson

Erica Hakonson is the CEO and founder of Maven Collective Marketing, a multi-award-winning B2B agency dedicated to Microsoft Partner marketing. With over 19 years of experience and 500+ Microsoft-aligned companies served, she brings practical insights from hundreds of award-winning campaigns. A recognized voice in the ecosystem, Erica delivers clear, proven takeaways to help partners stand out, scale, and succeed with confidence.

Conversations with Industry Voices

Tune into real conversations with Microsoft insiders and B2B marketing experts as we break down proven strategies, key market shifts, and what it takes to succeed in the Microsoft Partner ecosystem.

Ready to Turn Ideas into Action?

Let’s turn insights into impact. Book a free consultation to explore how we can tailor these strategies to help your organization grow faster.

Frequently Asked Questions

Microsoft Partner Marketing FAQs

What are the best free webinars for Microsoft Partners?

If you’re looking for practical, Partner-focused guidance, Maven Collective offers a full library of on-demand webinars made for Microsoft Partners. You’ll find expert-led sessions on go-to-market strategy, standing out in the Microsoft Marketplace, and using AI in your marketing.

Is Microsoft Clarity worth using for Microsoft Partners?

Yes, Microsoft Clarity offers AI-powered user analytics that help you understand visitor behavior and improve engagement. Watch our Microsoft Clarity webinar to see how partners can use it to refine their digital experience.

Are there any AI webinars for Microsoft Partners?

Yes, Maven Collective offers targeted webinars like Mastering AI Content Creation for Microsoft Partners to help you use AI tools effectively in your marketing, from content ideation to campaign execution.

What topics should Microsoft Partners focus on learning?

Microsoft Partners benefit most from learning about AppSource optimization, co-sell readiness, go-to-market planning, content marketing, and leveraging AI tools. Maven Collective’s webinar collection dives into these key areas with practical strategies and Partner-focused insights.