Media

Watch, Listen, Learn: Microsoft Podcasts & Webcasts for Partner Growth

Discover how Microsoft Partners really get things done. Tune in to podcasts and webcasts that reveal their insider approaches. In this curated lineup, our experts unpack strategies that drive growth and the essential insights every Partner should know.

In the Spotlight

Shared Stories, Tips, and Best Practices for Microsoft Partners

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MAVEN COLLECTIVE IN THE MEDIA

A collection of articles that highlight our voice, our work, and our role in the Microsoft Partner ecosystem.
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Interested in featuring Erica Hakonson on your podcast or panel?

As the Founder & CEO of Maven Collective Marketing, Erica brings over 19+ years of experience working alongside Microsoft Partners to drive measurable impact. Bring her expert B2B and digital marketing insights to your next standout episode.

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International Association of Microsoft Channel Partners Membership

IAMCP SPEAKER

Maven Collective Marketing has the pleasure of being a featured speaker at many IAMCP chapter events, including the Virtual USA & Canada Chapter, New York City Chapter, TOLA (Texas, Oklahoma, Louisiana, Alabama) Chapter, and Chicago Chapter. At these exclusive Microsoft Partner events, we present on topics such as Partner marketing growth strategies, optimizing your Martech stack, driving marketing ROI, and AppSource listing best practices.

Get Maven Collective Marketing at your next chapter event — Contact us.

Frequently Asked Questions

Microsoft Partner Marketing FAQs

Where can I find lead generation podcast specific to Microsoft Partner sales?
One standout example is the Secrets to Selling Dynamics webcast, hosted by Rick McCutcheon and Erica Hakonson. This show dives into Microsoft B2B sales strategies, including how to effectively leverage Microsoft AppSource to guide buyers through the decision-making journey. It’s a great resource for partners looking to boost lead generation and accelerate their sales pipeline within the Microsoft ecosystem.

Microsoft Partners engage with a variety of active communities and media platforms that offer valuable resources, networking, and insights. Some of the most recognized include:

PartnerTalks – A Microsoft webcast series covering sales, marketing, and program updates relevant to partners.

IAMCP (International Association of Microsoft Channel Partners) – A global network dedicated to collaboration, education, and business growth within the partner ecosystem.

The WIT Network – An organization focused on supporting and empowering women in technology and partner roles.

WIC (Women in Cloud) – A worldwide initiative aimed at driving economic access and growth for women in the cloud industry.

Partners who participate regularly often develop stronger relationships with Microsoft, gain improved access to funding opportunities, and open doors to new business prospects.
What are the best B2B marketing podcasts for Microsoft partners?
For Microsoft Partners looking to strengthen their B2B marketing strategy, we recommend listening to the Biz Apps Marketing Minutes webcast, the ISV Society podcast, or the PartnerTalks webcast. These podcasts/webcasts equip Partners with knowledge from Microsoft ecosystem experts.
Where can I find free resources about Microsoft AppSource and Azure Marketplace?

Maven Collective Marketing offers a wealth of free resources to help you optimize your presence on Microsoft AppSource and the Azure Marketplace. We provide content for all types of Microsoft Partners, including:

  • Podcasts featuring Microsoft Marketplace success strategies
  • Navigate Transactability in Microsoft Marketplace for FY26 webinar
  • An AppSource Consulting Listing Checklist
  • Insightful blogs packed with practical tips

Whether you’re new to the marketplace or looking to improve your listing performance, these resources are designed to help you attract more buyers and drive growth.