DynamicsCon LIVE 2024 has officially wrapped, and what an inspiring week it was. Held in Denver, Colorado from May 13 – 16, the conference brought together Microsoft Partners and industry experts from across North America. As proud sponsors of this year’s Partner Marketing event, Maven Collective Marketing had the opportunity to connect with the Microsoft Partner community and support our CEO and Founder, Erica Hakonson, as she took the stage to share insights on leveraging AI in B2B marketing.
What is DynamicsCon? Inside the Community-Led Microsoft Event
For those unfamiliar, DynamicsCon is a community-led conference created by and for Microsoft Partners. Organized by the Dynamics User Group (DUG), this event offers an opportunity for professionals in the Microsoft ecosystem to share knowledge, exchange ideas, and stay current with the latest developments in Dynamics GP, Power Platform, and Dynamics 365 products.
Key Takeaways from DynamicsCon 2024
This year’s 3-day event had over 250 sessions covering a wide range of topics. Attendees had the chance to explore real-world applications of Business Central in warehousing and manufacturing, dive into AI-powered strategies for B2B marketing, and explore Copilot’s features designed to enhance both customer and employee experiences.
DynamicsCon 2024: Erica Hakonson’s Partner Marketing Event Session on AI for Marketing
Among the many highlights of DynamicsCon 2024 was the session led by our CEO and Founder, Erica Hakonson, at the Partner Marketing Event. In her talk, Supercharge Your Microsoft Partner Marketing with AI, Erica explored how partners can leverage AI to support their marketing strategies, how to craft effective prompts for AI-generated content, and how to improve overall content quality using AI.
The session included a live AI demonstration and offered practical, real-world advice that attendees could start applying immediately.
Reflecting on DynamicsCon 2024 Microsoft Event
This year’s DynamicsCon provided a clear view into how Microsoft Partners are adapting and innovating through change. The insights we gained will help shape our marketing strategies moving forward, and we look forward to attending DynamicsCon 2025 to continue learning.
