Navigate Transactability in Microsoft Marketplace for FY'26 Success

Access our free on-demand webinar to uncover key insights from Microsoft Marketplace experts Erica Hakonson and Juhi Saha. Whether you're just getting started or optimizing your listings, learn how to unlock transactable revenue and accelerate co-sell eligibility.

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Meet your hosts

Get Insider Guidance from Microsoft Marketplace Experts

This session is led by two powerhouse voices in the Microsoft Partner ecosystem: Erica Hakonson, CEO of Maven Collective^® Marketing, a trusted advisor for Microsoft Partner marketing, and Juhi Saha, CEO of Partner1^® and former Microsoft executive, with deep expertise in co-sell, transactability, and ecosystem strategy. Together, they bring insider knowledge and actionable insights to help you succeed in Microsoft Marketplace this fiscal year.

What You’ll Learn in 30 Minutes

YOUR ROADMAP TO MICROSOFT MARKETPLACE SUCCESS

What strategic priorities are shaping top Microsoft Partners in 2025?

Transactability Basics

Get the essential checklist to meet Microsoft’s transactability standards and co-sell readiness.

Marketplace Value

Activate sales motions with Microsoft sellers and unlock fast ROI from your partnership.

Offer
Types

Understand the difference between transactable listings and private offers.

FY'26
Roadmap

Prioritize the right actions and dependencies to get selling in the Marketplace this fiscal year.

Take the first step toward transactable revenue in FY’26.

B2B Marketing Services Clients

WE KEEP GREAT COMPANY

Watch On-Demand Now

MAXIMIZE THE VALUE OF MICROSOFT MARKETPLACE

Join Erica Hakonson, CEO of Maven Collective^® Marketing, and Juhi Saha, CEO of Partner1^® and former Microsoft executive, for an insight-rich session designed to help you meet transactability requirements, activate co-sell opportunities, and drive revenue through Microsoft Marketplace. This 30-minute webinar gives you the clarity and direction needed to move forward with confidence.

FAQs

Who is Maven Collective^®?

Maven Collective^® Marketing are a seasoned team of award-winning business-to-business marketing professionals that have tallied decades of experience with the Microsoft Partner ecosystem. Get started on achieving your marketing and business goals with the Mavens.

What does it mean to be “transactable” in Microsoft Marketplace?

Being transactable means your solution can be purchased directly through Microsoft AppSource or Azure Marketplace, allowing Microsoft sellers to include your offer in deals and making it easier for customers to buy. It requires meeting specific technical, business, and compliance criteria, which we cover in the webinar.

What is the connection between Marketplace transactability and co-sell?

Transactability signals to Microsoft that your solution is ready for scale, making it easier for Microsoft sellers to include you in deals and unlock shared pipeline opportunities.

Is this webinar still relevant if I’m just getting started with Marketplace?

Yes! Whether you’re starting from scratch or optimizing your existing listing, this session offers a clear roadmap to get listed, become transactable, and start driving Marketplace revenue in FY’26.