Canada's 1st Microsoft
Cloud Partner Case Study
Discover how Steeves and Associates worked with Maven Collective® to more clearly
and consistently communicate with existing clients and attract new clients.
Download now
*Providing your contact information allows you to receive valuable Microsoft Partner Marketing news & insights from the Mavens. We value our relationship with you & hate spam too! Read our privacy policy.
B2B Marketing Services Clients
WE KEEP GREAT COMPANY
The Leading Marketing Partner for Microsoft Partners
EXPERTISE YOU CAN MEASURE​
Steeves initially engaged Maven Collective® Marketing to help them establish a content marketing cadence, but the partnership went far beyond that. With consistent partner channel marketing communications, event and social media marketing, and email nurture campaigns, Maven Collective® Marketing materialized:
+2000%
Increase in Website Traffic
+800%
Increase in Event Marketing & Email Leads
+12
Microsoft Marketplace / CoSell Listings
Microsoft Partner Growth Challenges
STAGNATION IN MS PARTNER BUSINESS GROWTH
Steeves and Associates, a long-standing Microsoft Channel Partner (CSP), identified a gap in its client communications and was seeking support to define its digital marketing strategy. It was looking to clearly establish a cadence to deliver valuable information, resources, and tools to existing and prospective customers to drive awareness of its expertise in an already oversaturated industry.
Maven Collective® Marketing was introduced to Steeves and Associates by a trusted partner as the multi-award-winning Digital Marketing Agency that not only understood B2B Digital Marketing, but specialized in the Microsoft Partner ecosystem as well. Maven Collective® Marketing strengthened the Steeves and Associates brand by communicating them as a leader for enterprise technology services through marketing initiatives within and beyond the Microsoft ecosystem.
Tailored B2B Marketing and Microsoft Partner Marketing Services
THE MAVEN COLLECTIVE® METHOD
Steeves and Associates was able to address its challenges with extensive Partner Marketing Services offered by Maven Collective® Marketing:
Microsoft Partner Channel Engagement
Email Nurture Marketing & Marketing Automation
Marketing Strategy & Brand Positioning
Microsoft AppSource/Azure Marketplace Listings
SEO Blogging/Content Marketing & Strategy
Virtual Events/Conference Production Marketing
Lead Generation & Conversion Optimization
Microsoft Partner Network/Co-Sell/GTM Services
Work with the Mavens to craft a holistic b2B digital marketing strategy
DRIVE CONSISTENT GROWTH
Through working with 100s of Microsoft Partners globally, Maven Collective® Marketing demonstrates measurable B2B marketing expertise across the Microsoft ecosystem. Maven Collective® Marketing takes a unique approach to working with each Microsoft Partner, helping them evolve to compete and thrive in the oversaturated marketplace of software sameness.
Access the full Steeves and Associates Case Study to learn more about how Maven Collective® Marketing has worked alongside Microsoft’s 1st Canadian Cloud Partner for 5 years and counting to drive consistent growth and client communications.
