Maximize Your Marketing Growth with LinkedIn Newsletters
Estimated Read Time: 3 minutes
Intended Audience: B2B Marketers
Did you know LinkedIn Newsletters can result in higher visibility and engagement than traditional email newsletters for B2B marketing? Learn how Microsoft Partners and B2B organizations can leverage them for brand awareness and engagement.
Why Use LinkedIn Newsletters in Your B2B Digital Marketing Strategy?
LinkedIn newsletters are a must for B2B businesses looking to increase brand awareness and engagement. Unlike traditional email newsletters, they provide dual touchpoints with your audience through LinkedIn notifications and emails, resulting in higher visibility.
With LinkedIn newsletters, you can:
- Target a highly relevant audience, increasing the chances of meaningful interactions.
- Reduce the need for manual promotion by using LinkedIn’s auto-subscription feature, which automatically invites new and existing followers to subscribe.
- Establish thought leadership and build trust by sharing high quality content to professionals seeking industry insights.
How to Set Up a LinkedIn Newsletter
Setting up a LinkedIn newsletter is free and simple. Use this step-by-step guide to get started:
1. Plan Your Newsletter
- Define your specific content focus and value.
- Decide if your newsletter will be published from your personal or company page. This decision is permanent, and you can’t change this later. Personal newsletters often grow faster and are best for founder-led content programs.
- Plan how often you want to publish your newsletter and commit to this cadence.
2. Create Your Newsletter
- Choose an engaging name that clearly relays your content focus.
- Write a newsletter description that explains what your audience can expect from your content.
- Upload a simple, high contrast image or logo for brand recognition.
3. Customize Your Content
- Use LinkedIn’s editor to add your content including:
- Headers,
- Images,
- Videos,
- Mentions (tag relevant people or companies),
- Clear calls to action.
- Check out Maven Collective’s LinkedIn newsletter and other inspiring LinkedIn newsletters for some ideas.
4. Invite Subscribers
- LinkedIn will automatically send subscription invites to your followers, helping you increase your reach.
5. Publish
- Preview your first newsletter article to ensure quality and clarity.
- Hit publish and start engaging with your audience!
Creating Engaging Content for LinkedIn Newsletters
- Write compelling headlines and preview text to grab the attention of your audience and relay your value using your unique tone and style.
- Structure content with bullet points and visual elements to make your content easy to digest.
- Provide value with case studies, expert insights and actionable takeaways.
- Encourage interaction by asking questions, inviting comments and influencer sharing.
How to Promote and Grow Your LinkedIn Newsletter Audience
While LinkedIn’s auto-subscription tool is a great way to grow your newsletter audience, additional promotion can amplify your reach, such as:
- Leveraging relevant hashtags to increase the visibility of your posts.
- Mentioning influential people or companies in your industry to attract their followers.
- Sharing your newsletter across your marketing channels and social channels (LinkedIn posts, social media, email campaigns and blogs).
- Engaging with your audience by joining and motivating discussions in the comments section.
Measuring LinkedIn Newsletter Success with Analytics and Optimization
LinkedIn easily lets you track the success of your newsletter with built in analytics tools.
Track the key performance metrics to measure:
- Open rates,
- Engagement rates (likes, shares, comments),
- Subscriber growth.
To continually optimize your newsletter, try:
- Experimenting with A/B testing to identify the most effective elements for your newsletter.
- Gather feedback from your subscribers to help you understand their preferences and improve your content.
Work with Maven Collective to Refine Your B2B Marketing Strategy
Maven Collective Marketing provides expert insights tailored to Microsoft Partners and B2B organizations. Don’t miss out on the latest Microsoft Partner marketing trends and tips – subscribe to our Partner Marketing Bytes newsletter.
Ready to get started with a B2B LinkedIn newsletter of your own? Get in touch with our B2B marketing experts today.
