Maven Collective’s Annual Pay It Forward Initiative 2022 

the annual pay it forward by the mavens

Maven Collective's Annual Pay It Forward Initiative 2022

Estimated Read Time: 7 minutes

Intended Audience: Maven Collective Clients, Non-Profit Organizations, Charity Organizations

2022 has been another eventful year in the multiple years we’ve tagged globally as ‘unprecedented’. With so much impacting so many, we leaned in to give more, with more change-making organizations – 16 this year, to be exact. And thankfully, the more we grow, the more we give with 1% of our annual revenue dedicated to our Pay It Forward Initiative each year!

About the Annual 'Pay It Forward' Initiative

Each year, the Mavens gather with great anticipation to support philanthropic organizations that are changing their communities, often with ripple impacts of change globally. 

B2B Marketing Agency Owner - Erica Hakonson B2B Marketing Service Agency
Erica Hakonson, Principal & Founder, Maven Collective Marketing

Pay It Forward 2022: The Charities We Support


Fistula Foundation

Fistula Foundation supports women across the globe with cost-effective surgery. The organization aims to help women overcome injuries that occur during childbirth, with restorative surgeries and post-birth aftercare.

The British Columbia Society for the Prevention of Cruelty to Animals (BC SPCA)

The British Columbia Society for the Prevention of Cruelty to Animals (BC SPCA) is a non-profit animal welfare organization that works to protect animals, run educational workshops, and prevent animal cruelty throughout BC, Canada. Founded in 1896, it is one of the largest animal welfare organizations in North America that operates shelters and clinics, runs educational programs, and advocates for animal protection legislation.

UNICEF for Ukraine

UNICEF is an organization that provides healthcare, education, and other essential services for children and families in conflicted areas.UNICEF for Ukraine is currently appealing for more than $30 million to provide this service for children in eastern Ukraine.
Maven Collective Marketing Digital Specialist - Samridhi Sharma
Samridhi Sharma, B2B Marketing Strategist, Maven Collective Marketing

Plan International

Plan International is a development and humanitarian organization that focuses on advancing children’s rights and equality for girls in over 75 countries. Its main areas of focus include child protection, education, emergency response, and more. As of 2021, the organization has reached over 50 million children through its programming. It also provides training in disaster recovery and works on relief efforts for countries impacted by natural disasters.

Inn from the Cold

Inn from the Cold is an Albertan charity organization that focuses solely on helping families with the housing crisis. The organization provides resources for families to find stability in the midst of the cycle of homelessness.
Mandy Brar B2B Digital Marketing Specialist - Maven Collective Marketing B2B Marketing Services Agency
Mandy Brar, B2B Digital Marketing Specialist, Maven Collective Marketing

Downtown Eastside Women's Centre

The Downtown Eastside Women’s Centre provides a safe place for women and children suffering from conditions of poverty and/or violence. The centre ensures the population has access to basic necessities such as hot meals, laundry, phones, computers, bathroom access, and clean clothing.
Maven Collective Marketing Marketing Strategist - Arianna Ardenne
- Arianna Ardenne, B2B Marketing Strategist, Maven Collective Marketing

Dress for Success

Dress for Success helps women locate and secure employment, from career counseling, resume prep, classes and a free professional capsule wardrobe to give them the confidence, clothing and any other assistance they need to help them on the road to economic independence.
Katherine Raina, B2B Graphic Designer, Maven Collective Marketing

Nature Conservancy of Canada

Nature Conservation of Canada, a non-profit conservation group, has safeguarded 35 million acres across the country. The group safeguards the beauty and integrity of the Great White North by conserving the most precious natural locations.

Talk Suicide Canada

Talk Suicide Canada is a national network of existing distress, crisis, and suicide prevention line services. The organization addresses the gaps in mental health services by supporting individuals across the country.
Maven Collective Marketing Digital Marketing Strategist - Melissa Battista
Melissa Battista, B2B Marketing Strategist, Maven Collective Marketing

City Reach Care Society

City Reach Care Society aims to support individuals and families in achieving success and thriving in all areas of their lives by meeting their tangible needs in our community and beyond.

Squamish Helping Hands Society

Squamish Helping Hands works towards developing a supportive community in the township of Squamish, where Maven Collective Marketing is based. The organization encourages individuals with food, housing, long-term funding, and professional development.

Canadian Mental Health BC

The Canadian Mental Health Association provides advocacy and resources that aim to prevent mental health issues, support individuals in their recovery, and enable all Canadians to thrive. Through their efforts, they hope to create a society where mental health is valued and everyone has the opportunity to flourish and succeed.
Chloe Luu Tran B2B Digital Marketing Coordinator - Maven Collective Marketing B2B Marketing Agency
Chloe Luu-Tran, B2B Marketing Coordinator, Maven Collective Marketing

Missing & Murdered Indigenous Women & Children

Justice for Girls is a Canadian non-profit organization and registered charity that promotes equality, freedom from violence & colonialism, and the health & well-being of teenage girls who live in poverty.
Inis LeBlanc Office Manager Bookkeeper - Maven Collective Marketing B2B Digital Marketing Agency
Inis LeBlanc, Office Manager, Maven Collective Marketing

My Sea to Sky

My Sea to Sky is a people-powered, local environmental organization that was founded in Squamish, BC in 2014 to defend, protect, and restore the spectacular Átl’ḵa7tsem / Howe Sound.

Red Cross

The Red Cross was born out of desire to give helping hands and support across continents. The organization works toward fulfilling its mission to protect the life and health of every human being, and especially ensure the basic needs for those in humanitarian crisis.
Jose Figueredo, B2B Graphic Designer, Maven Collective Marketing

TisBest Philanthropy

We are more than grateful to have TisBest join our list of beloved clients this year. This was an honor for the Mavens as we joined forces to help elevate their marketing tactics as the organization celebrated its 15-year anniversary. The Mavens are also proud to be supporters in their mission to redefine gifting through philanthropy. With each TisBest gift card, you can choose to support the charities and the organizations closest to your heart to spread the gift of good.

The Shoebox Project / Opération boîte à chaussures

For our annual holiday event this year, the Mavens also coordinated to fill three shoeboxes with essentials and gifts for local women in need. The Shoebox Project / Opération boîte à chaussures is a great initiative to share the warmth of the holiday season with people in need.

Moving Forward with Pay It Forward 2023

In this eventful year of 2022, the Mavens are more than grateful to be able to share the year with these incredible organizations. We are always on the lookout for opportunities to support organizations that create a positive impact on this world every day. If you want to learn more about our annual initiative or have suggestions on which organizations we should put on our list moving forward, feel free to let us know at mavens@mavencollectivemarketing.com.

By Maven Collective - The Microsoft Partner Marketing Agency

Maven Collective Marketing delivers the B2B marketing expertise you can measure to yield award-winning results for their SaaS and software services clients, including the Microsoft Corporation, Microsoft Partners, and other SaaS-based organizations for more than a decade. Maven Collective Marketing helps these organizations evolve their digital marketing practices to compete and thrive in the oversaturated marketplace of software sameness. If you are a Microsoft CSP, Microsoft ISV, Microsoft MSP, and/or Microsoft Resellers interested in working with an award-winning B2B marketing agency that not only delivers measurable online marketing results but also can help you leverage the Microsoft Partner ecosystem for greater exposure of your business and solutions, look no further. Drop us a line -- we love to help mavens@mavencollectivemarketing.com!

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